Odd Molly

A longtime favourite of lovers of inspired boho chic, Swedish brand, Odd Molly was established in 2002 with the vision of creating garments that symbolize female strength and courage. The label's quirky name was inspired by a real-life Molly, an unconventional, strong-minded girl who happily marched to the beat of her own drum. Indeed, Molly disdain for convention continues to inform the brand's design and overall philosophy. 

With a goal of wanting to inspire women to be their best self, Odd Molly is famous (and loved) for its modern interpretation of the bohemian lifestyle, embracing detail-rich designs, feminine prints and natural fibres. Its relaxed but sophisticated style appeals to a wide range of women - regardless of age, ethnicity and background - and speaks to the brand's ability to connect with its customer in the most fundamental manner. 

Odd Molly is a proud advocate of sustainable manufacturing methods, fair work practices and embraces the use of organic fibres wherever possible.